Mastering the art of storytelling to drive change.
Deep down in a cache of documents at the Richard Nixon Presidential Library Education and Museum sits a 15-page memorandum entitled "A Plan For Putting The Media GOP On TV News." The memo, dug up by journalist John Cook in 2011, was written two years before Nixon's 49-state landslide reelection in 1972. Even five decades ago, Republicans perceived news coverage of their party to be the unfair product of a liberal
LISTEN NOW