Mastering the art of storytelling to drive change.
You are a better public speaker right now than the late Robert F. Kennedy was when he ran for the US Senate.Read More
By the time I presented Al Gore with the pages of the speech I’d written for him, his appearance was already running late. It was 2004, and the former Vice President had flown into St. Joseph, Missouri to rally up the troops on behalf of the party’s presidential nominee, John Kerry.Read More
...So how do the two least liked major party nominees in the history of polling become more likable? Especially in light of how deeply the constant media drumbeat has etched the essence of both candidates into our memories? Tapping into emotion is the answer. Both will need to somehow create moments to make viewers feel something good - and avoid making them feel bad.Read More
...Since then, Jimmy Carter, Walter Mondale, George Bush, Robert Dole, Al Gore, John Kerry, John McCain and Mitt Romney all lost to an opponent who was more likable on television.Read More